Strategic branding.

Compelling storytelling.

We’re True Blue, the dynamic pairing of a brand strategist and creative writer. Two curious minds with a shared passion for brands with something meaningful to say. We help you shape your mission and vision and provide practical strategies that make your brand stand out today, while growing and gaining relevance for years to come. Durable, authentic, compelling.

When a project calls for additional expertise, we bring together a carefully selected team of trusted creators and partners. From strategy to implementation, we oversee every stage and ensure that each detail remains true to the bigger picture.

Your brand matters to you. We make it matter to the world.

Work With Us

Our Work

  • BonMush

    BonMush

    Brand Strategy - Brand Architecture and Product Naming 
- Creative Direction - Illustration - Creative Copywriting - Website

  • Biosil x Kelly Rutherford

    Brand Strategy - Campaign Strategy - Partnership Management - Creative Copywriting

  • Naturana

    Brand Strategy - Brand and Product Architecture and Product Naming - Creative Direction and Production - Packaging Design and Illustration - Creative Copywriting - (Digital) Campaigns

  • Safecourt

    Brand Strategy - Brand and Product Architecture - Tone of Voice - Website Wireframe - (Creative) Copywriting

  • Biosil

    Brand Strategy - Brand Architecture and Product development - Creative Direction and Production - Packaging Design - Creative Copywriting - (Digital) Campaigns

  • North Sea Port

    Strategic Storytelling - Website Wireframes - Storytelling - Creative Copywriting

  • Holy Berry

    Brand Strategy - Tone of Voice - Creative Production - Social Media Copywriting

Seeing is believing

Our services

Your brand matters to you. We make it matter to the world. Experience our tailor-made, future-proof strategies and creative, dynamic branding.

(Re)branding

Let's build your brand. We'll develop a strong brand identity, a clear tone of voice, and a style guide wrapped into a hands-on brand book.

  • Brand Pillars

    Brand Architecture

    Mission & Vision

    Tone of Voice & Brand Personality

    Brand Story

    Visual ID

Strategy

Your game plan. We'll determine your playing field & deep-dive to find what makes you great. Simple, effective, compelling strategies are how we roll.

  • Brand Positioning

    Marketing Strategy

    Communication Strategy

    Campaign & Content Planning

Design

Demand attention with your brand. We'll design a powerful visual identity, an unforgettable logo, and a style guide that's not just practical but pure genius.

  • Logo

    Typography

    Colour Palette curation

    Packaging System

    Illustrations

Creative Copy

Rise above the noise. We'll create a unique, recognizable brand voice that engages your target audience and ensures authenticity across every interaction.

  • Tone of Voice

    Campaign Copy

    Taglines & Slogans

    Social & Digital Copy

    Product Copy

Creative Production

From creative ideation to booking models or putting together the call sheet- we've got you covered. Let us unburden you while delivering on brand, attention—grabbing content.

  • Campaign Shoots

    Product Shoots

    Reels

    Scripts

    Audio

    Brand Videos

    3D Asset Visualization

Our clients

Praise Parade

“Ongelooflijk dankbaar om Gwen en later ook Sterre tegen het lijf te lopen. Ze zijn enorm professioneel te werk gegaan en het resultaat mag er absoluut wezen. Heel veel positieve reacties gehad van de klanten. + ze denken ook strategisch mee; of je dat nu vraagt of niet 😉 Mush love voor hen!”

— Caroline Vercauteren, Founder BonMush

“Working with True Blue was a great experience all around. Starting with finding the essence of my brand and creating the most in-depth brand book to efficient, fun, and gorgeous photoshoots. The brand book is a tome that is used by every one of my freelancers and contractors and the images have been placed in various magazines in Germany and the US and have always had the best reception. I felt very well taken care of and understood by Gwen, Sterre, and the whole team at True Blue.”

— Sophie von Oertzen, Designer & Founder Sophie Williamson Design

- Ready for magic?

- Ready for magic?

Contact us