wE're trUe blue*.
your european & intErnationally operating (re)bRanding & cOntent collective.

*True Blue
Adjective
1. Unwavering in one's commitment; extremely loyal.
2. Real; genuine

We’re a dynamic team of strategists, copywriters, and designers, passionate about creating durable, authentic, and vibrant brands. We get to the core of your identity to create future-proof strategies that empower you to set sail on a successful brand journey for many years to come. We carefully curate our creators to guarantee engaging, original work.
After we've set up your brand strategy, we can implement it for you, too. We happily unburden you every step of the way.

Our Work

Seeing is believing. Have a look at our work.

biosil

Brand Strategy - Brand Architecture and Product development - Creative Direction and Production - Packaging Design - Creative Copywriting - (Digital) Campaigns

naturana

Brand Strategy - Brand Architecture and Product Naming - Creative Direction and Production - Packaging Design and Illustration - Creative Copywriting - (Digital) Campaigns

bonmush

Brand Strategy - Brand Architecture - Creative Direction 
and Production

sophie williamson design

Brand Strategy - Brand Architecture and Product Naming 
- Creative Direction - Illustration - Creative Copywriting - Website

Our sErvices

Your brand matters to you. We make it matter to the world. Experience our tailor-made, future-proof strategies and creative, dynamic branding.

(Re)branding

Let's build your brand. We'll develop a strong brand identity, a clear tone of voice, and a style guide wrapped into a hands-on brand book.

  • Brand Pillars

    Brand Architecture

    Mission & Vision

    Tone of Voice & Brand Personality

    Brand Story

    Visual ID

Strategy

Your game plan. We'll determine your playing field & deep-dive to find what makes you great. Simple, effective, compelling strategies are how we roll.

  • Brand Positioning

    Marketing Strategy

    Communication Strategy

    Campaign & Content Planning

Design

Demand attention with your brand. We'll design a powerful visual identity, an unforgettable logo, and a style guide that's not just practical but pure genius.

  • Logo

    Typography

    Colour Palette curation

    Packaging System

    Illustrations

Creative Copy

Rise above the noise. We'll create a unique, recognizable brand voice that engages your target audience and ensures authenticity across every interaction.

  • Tone of Voice

    Campaign Copy

    Taglines & Slogans

    Social & Digital Copy

    Product Copy

Creative Production

From creative ideation to booking models or putting together the call sheet- we've got you covered. Let us unburden you while delivering on brand, attention—grabbing content.

  • Campaign Shoots

    Product Shoots

    Reels

    Scripts

    Audio

    Brand Videos

    3D Asset Visualization

our Clients include:

Praise paRade

  • Working with True Blue was a great experience all around. Starting with finding the essence of my brand and creating the most in-depth brand book to efficient, fun, and gorgeous photoshoots. The brand book is a tome that is used by every one of my freelancers and contractors and the images have been placed in various magazines in Germany and the US and have always had the best reception. I felt very well taken care of and understood by Gwen, Sterre, and the whole team at True Blue.

    Sophie von Oertzen, Designer & Founder Sophie Williamson Design

  • We have implemented a new social media strategy this year, with True Blue helping us with the design and copywriting. We have been very well supported by them and have set up an efficient and result-oriented process. Even extraordinary requests at short notice always find an ear with our partners and we are satisfied with their support for our social media performance. Always on brand!

    Talisa Weiler, Social Media Manager, Naturana

  • My journey with True Blue so far has been quite remarkable; not only do they deliver on their promises, they add a kick-ass attitude and genuine smile to each interaction. Looking forward to more!

    Axel Clissen, Architect & Founder Socle

  • Ongelooflijk dankbaar om Gwen en later ook Sterre tegen het lijf te lopen. Ze zijn enorm professioneel te werk gegaan en het resultaat mag er absoluut wezen. Heel veel positieve reacties gehad van de klanten. + ze denken ook strategisch mee; of je dat nu vraagt of niet 😉 Mush love voor hen!

    Caroline Vercauteren, Founder BonMush

Contact us

Ready for mAgic?

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Ready for mAgic? -